Brighten + De-Brass Shampoo

This violet shampoo helps to brighten natural highlights, tone brassiness, and repair damage for hair that is healthier & shinier.
Protein + Primrose + Borage Oil
Availability: In stock
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Strategic benefits

A Closer Look

An Unparalleled Sensory Exp.

- TOO COOL for school. An adulting A+ equation that reduces brass to an equal cooled down tone.

"Whether a brassy brunette or a too warm blonde, this brightening, neutralizing and protein-rich shampoo subdues brassy and yellow tones for bright, chilled out sensational hair. It instantly evens unnatural & dull tones caused by hard water, well water, or hair color that has left a warm and unwanted remaining pigment.
Violet extracts restore bright tones in discolored hair while multi-molecular proteins seal moisture in damaged strands. By providing the hair’s essential building blocks, future unwanted contaminants are less able to penetrate and attach to the cuticle. The result is shimmering color and glossy healthy hair.
Strategic UV filters protect and prevent unwanted brassy tones from developing while natural omega’s delivers shine and sustaining hydration."

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Protein Complex

Strengthens and protects hair from UV damage, styling tools, and everyday stressors.

Borage Seed Oil

A natural moisturizer with the ability for deep penetration. Known to reduce scalp inflammation and also strengthen the hair follicles.

Sunflower & Linseed Oil

Promotes a healthy, balanced scalp. Protects against everyday UV and environmental cuticle degradation.

Evening Primrose

Rich in fatty acids to treat irritated scalp and promote hair growth.

Grape Seed Extract

Very high in antioxidants for free radical damage. Studies suggest that proanthocyanidins extracted from grape seeds yield an increase in the proliferation of hair follicle cells to promote hair growth.

Natural, Pure Pigments of Violet

Enhances cool tones and cuts back on brass.

"*Aqua (Deionized Water), Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Caprylic Glycerides, * Borage Seed Oil, *Evening Primrose Oil, * Linseed Oil, *Sunflower Seed Extract, Guar, *Hydrolyzed Pea & Soy Protein, Polyquarternium 7, Sodium PCA, Panthenol, Sodium Hydroxide, Violet Extract, Grape Seed Extract, Caprylhydroxamic Acid, Phenethyl Alcohol, Glycerin, Citrus Essential Oil Blend
*Curated with organic, wildcraft, and food-grade ingredients."


Parabens, Preservatives, Petroleum, Phenoxyethanol, Mineral oil, Xeno-Estrogens, Synthetic dyes, SLS, Phthalates, Gluten, QUATS, PEGs, Silicones, Chlorides & EDTA, DMDM Hydantoin, Noncomedogenic, and Hypoallergenic

Strategic bioactive benefits

- Correct bright tones in discolored hair - Multi-molecular proteins strengthen hair - UV filters protect and prevent unwanted tones - Omegas to renourish cuticle and scalp


Sea pearls deeply exfoliate the scalp without drying hair out and organic minerals balance your natural oil product and bacteria level. Stagnant disharmony releases from your crown chakra while plant butters and oils nourish and reinvigorate the scalp.


Multi-task as you mask and enjoy an fragrant experience with therapeutic aromatics that instantly invigorates positivity and a deep awakening while you uncover a youthful glow. Replenishing sea minerals work harmoniously to improve elasticity due to being delivered at the deepest levels to restore, replenish, and prepare the skin for treatment and protection.


A minty fresh in-shower personal trainer with anti-bacterial and natural ingredients to tackle body breakouts and stretch marks while soothing weary muscles. Renews cellular turnover, dry patches, preps skin for a deeper hydration and an even glow from your sunless tanner.


Lightly massage shampoo into scalp and throughout the ends. Let sit for 3 minutes and rinse.

Rinse with lukewarm water to unveil a refreshing brighter, clearer complexion.

Lesson With Kassandra

You need a violet shampoo, even if you’re not blonde.

The question is the answer! Whether you’re blonde or brunette, you absolutely can highly benefit from using a violet toning shampoo. Using a violet toning shampoo can make all the difference between color appointments, or if you’re a DIY-er at home, when it comes to keeping your hair looking fresh, less devitalized (brassy/warm), and vibrant.

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Kassandra’s field notes

Want Brighter Tones to Match Your Beautiful Bright Spirit?